Skincare, make-up, fragrance and hair — unhurried beauty rituals grounded in science.
10 stories
The difference between SPF 30 and 50 is one per cent, but the price is twice as high. When do mineral and chemical filters work, and what does 'broad-spectrum' mean when we say sunscreen?
Red lipstick is not universal — it has cool and warm tones. To hit the right shade for your skin tone, look at the veins on your wrist.
3 min read
If perfume fades quickly, the problem is not the perfume but the application method. Layering keeps scent for eight hours.
2 min read
September is the skin's new year. After the sun the barrier is weaker, pigmentation surfaces and dryness sets in. Fixing it takes five steps in the right order — not ten products.
5 min read
A signature scent is not a bottle but a structure: base, heart and top. Once you understand the pyramid you no longer need half an hour of sniffing in a shop and a headache to show for it.
4 min read
Washing every day does not harm hair — what harms is the wrong shampoo. Without knowing scalp type, frequency cannot be determined.
2 min read
Losing more hair in September and October is normal, and it has a name: seasonal telogen effluvium. Here is when to wait it out and when to see a doctor.
4 min read
No-make-up make-up is art and technique. Five products, four steps and the result: you are a better version, not someone else.
2 min read
Eyebrow shape regulates facial lines: round faces need angles, rectangular faces need soft arches. Wrong shape deprives the face of balance and proportion.
3 min read
At night skin is eleven times more active. The right routine restores skin, the wrong routine destroys a whole day's work.
2 min read